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SEO Manager

Work Type:
Seeking an SEO Manager for a leading online gaming provider in Gibraltar - RELOCATION PACKAGE OFFERED!

We are looking for an SEO Manager to build and lead a team of Specialists and the business SEO strategy to enable growth of the organic traffic against core audiences across the business and their B2B brands.

This is great opportunity for someone who wants to take ownership in crafting high-performing strategies and enjoys working in a fast-paced organisation.

SEO Manager Responsibilities:

• You will lead the in-house SEO team and external agencies to deliver double digit growth in traffic and revenue from the channel.
• Partner with teams like Product, IT, Marketing and broader teams across the business to develop category strategies against sports betting and e-gaming markets that drive and deliver tangible business value.
• Own the business and their B2B brands’ short-term and long-term SEO and web growth strategy and planning.
• Ensure SEO best practices are followed, from on-page content, PR to technical
• Track and analyse technical factors affecting search visibility, crawling and index coverage, providing insight and recommendations for improvement
• Working closely with technical teams to implement SEO tools (tracking tools, landing page tools, analytics)
• Audit existing web pages to identify gaps and propose new content opportunities and existing content optimizations.
• Closely monitor SEO commercial and technical performance to identify issues, find root-causes, and implement systematic solutions
• Perform keyword research to maintain, update, and vet target keyword lists to ensure growth in both brand and non brand rankings and traffic
• Responsible for PR campaigns, ensuring cooperation with stake holders for growth in that area.
• Coordinate the SEO team and resources to improve traffic and grow FTD numbers and revenue through the channel.
• You will be a key member of our wider Marketing team and will contribute both strategically and tactically to our wider acquisition optimization efforts
• Lead annual organic traffic forecasting efforts across markets, in conjunction with acquisition leadership across the business.
• Prepare ad-hoc, weekly, monthly, and quarterly performance reports
• Stay up-to-date with the latest developments in the industry and the competitive landscape
• Provide training and development within the team across all aspects of SEO.

SEO Manager Skills/Experience:

• At least 5+ years of managing SEO in house or agency
• You are analytical with a strong understanding of technical SEO best practices with experience implementing on-site optimizations to improve site quality
• Hands on experience with Google Analytics, Google Search Console and dedicated SEO platforms that track keywords, optimize content, audit for technical inefficiencies, and conduct research, such as SEMRush, DeepCrawl, ScreamingFrog, etc
• You’re not just familiar but passionate about Google’s algorithms and understanding their guiding principles for excellent content and site quality
• Experience of growing and leading teams in a “hands-on” manner
• Ability to effectively liaise with internal teams, external partners, and management teams regarding SEO initiatives and progress
• Passion for data and testing new features or improvements

Apply today or get in touch at
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